22 Famous Brand Slogans and the Little-Known Stories Behind Them [Infographic]

In 1977, Gary Gilmore faced a firing squad — the punishment he chose after he was convicted of killing two men in Utah. His last words were: “Let’s do it.” This phrase would end up becoming the basis for arguably the most famous brand slogan of all time. Wieden+Kennedy’s co-founder Dan Wieden resurrected and transformed the[…]

6 Easy Exercises to Improve Your Sales Emails

Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive[…]

10 Gmail Plugins That Make Agency Life Easier

How much time do you spend on email each week? According to a report from McKinsey Global Institute, employees spend 28% of their time reading or answering emails, equivalent to 13 hours per week. That’s a lot of time spent on unbillable and reactive work that could be spent creating real work that meets the goals of[…]

The Top Marketing Challenges Facing Agencies [Data]

That marketing is becoming more complex and challenging is no surprise to you. What continues to be surprising, and frustrating, and exciting — depending on the day and the project — is the rate of change. And that’s made the race for talent even more competitive. home moving Agencies not only need to keep up[…]

13 Questions to Help You Write a Compelling Creative Brief

You don’t want to waste any time. It took you two years to win over this client, and you’re ready to get to work and show them what your agency can do. Not so fast. It’s easy to want to just jump into a project, believing that everyone has the same vision of the project.[…]

Learning to Say ‘No’ — Why Focusing on Your Agency’s Ideal Clients Will Boost Your Bottom Line

As a content marketing agency continually striving to grow, it feels almost impossible to say “no” to a new business opportunity that comes along. Why would you turn business away, right? But learning to say “no” can actually help you grow in the right direction.It’s not an easy thing to do, but the rewards are[…]